Hello {{first name | Brilliant}}!
Our latest conversation asks a slightly rude question: Why are brands still acting like everyone over 50 disappeared?
Michael Clinton, author of Longevity Nation, joins us to talk about consumers aged 50+ and why businesses keep underestimating them. They’re traveling, buying homes, trying new technology, starting businesses, running marathons, and generally refusing to follow the retirement brochure.
And that creates a pretty interesting problem for brands: your customer didn't become boring just because they got older. Listen Now!
On The Agenda:
Why the 50+ market holds enormous spending power, yet brands still seem obsessed with people who haven't figured out how taxes work
How Backroads and Caddis are proving that older customers don't need to be treated like they're shopping for orthopedic shoes
Why self-imposed ageism can convince people that certain dreams have an expiration date
Getting older shouldn't mean getting a smaller life.
A longer life means more time to build, create, travel, learn, and reinvent yourself. The question is what you'll do with those extra chapters.
And for businesses, the message is pretty simple: your 50+ customers aren't waiting around for a rocking chair. Watch Now!
Stay brilliant,
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